As usual, I’m taking a Monday to write to you about ways to grow your business.
Yes, we’re in the middle of our final crunch during tax season (April 18th is the deadline for personal returns), but even NOW I wanted to continue to take the time to reach out to you, so that you know how important your success really is to me.
So, here I am … and I do hope you take my words to heart this week.
Because success in the marketplace has become extremely democratized in this online age. And that’s a very good thing for those who are willing (and able) to stand up in the midst of the clamor, and deliver.
Lots of marketing experts out there will scream from the rooftops about their widget, or their technique … but the truth of the matter is that one thing is still “king” in the online world. Same as it ever was, but with a twist: good content matters.
Here’s what I mean:
Reasons To Not Cut Corners On Your Newtown Square, PA Business Website
“Then give to the world the best you have, and the best will come back to you.” -Madeline Bridges
I first wanted to say that this is an area which we, ourselves, will be working on in the future months to our own website. We’re, um, a little busy right now (!), but I wanted you to know that we are practicing what we preach!
Building a website the right way will ensure you get plenty of traffic — not just today, but repeatedly, over time. Most people who get started in marketing their business online try to cut corners and end up getting nowhere. The reality is, if you build your website the right way from the start, you’ll be able to create a very nice stream of traffic (and, hopefully, revenue for your business) for months and years to come.
So what makes a successful website?
A successful website is based on giving real value to your visitors. In other words, it’s not based on trying to game the system, not based on trying to earn a quick ranking, not based on any black hat or spammy techniques.
These are websites that people will actually pass on to their friends, because the content is so useful. If you create a genuine online asset, that’s when the payoff really comes.
Why really good content matters
There’s a saying in the world of journalism: “Content is King.”
It doesn’t matter how pretty your site is or how good you are at writing the words. If the actual content, the real meat of your website isn’t good, then you’re not going to succeed.
Having great content will mean having your content passed around, getting links and getting ranked. Make sure your content is truly first class.
Work with (not against) Google
It’s true that you can game Google for a short period of time. However, eventually Google will update their algorithm and put these kinds of sites out of business. It really doesn’t make any sense to try and game your way around Google when you can actually give Google what it wants instead.
What does Google want? Good, high quality, relevant content for its searchers. If you give Google’s users that, then every time Google updates its algorithm you’ll win instead of lose.
Connect with your visitors
Going deeper with your visitors is key. If you can build a real relationship with the people you’re serving, you’ll get both links and traffic.
You’ll also start to become better and better known in your market. If you treat your market as just a “target market” to market to, you will get some traffic and sales. However, if you treat your market like you’re talking to real people, then you’ll actually start to build trust and a reputation in your industry.
That’s when your site will start moving away from small-time internet website to a real business.
It doesn’t pay to cut corners
There are many, many marketers who’ve been trying to cut corners for years. They’ve started website after website trying the latest techniques to no avail.
Sure, you may make a few bucks here and there by cutting corners. But in the long run, you will spend far more effort cutting corners than if you just built an asset with real value right from the beginning.
Feel very free forward this article to a Newtown Square, PA business associate or client you know who could benefit from our assistance — or simply send them our way? While these particular articles usually relate to business strategy, as you know, we specialize in tax preparation and planning for Newtown Square, PA families and business owners. And we always make room for referrals from trusted sources like you.
Warmly,
Stephen Venuti
610-353-0686
Stephen J. Venuti, CPA, MST, LLC
