Look — I’m a tax professional, and being such, I am NOT one who likes shortcuts.
That said, I’m continually amazed in talking with my business owner friends and clients in the Newtown Square, PA area who miss this major “shortcut” to increasing sales in their business. So, I’d like to take the time to remind you of it this week, if you’ll let me.
And, as I’ve mentioned before — I truly want to help you grow your business, even though there may be no *direct* benefit for me in doing so. Simply put, I’m hoping that as I can add some value to your thinking (as it relates to marketing and managing your business), there will be other ways that we can help you in the future.
And, of course, we always welcome your referrals for our services.
But without further ado, here are my thoughts on a seriously under-utilized tactic for increasing sales, even in the midst of an uncertain economy …
Stephen Venuti Reveals The One Asset That Keeps Performing — When Managed Right
Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals. -Jim Rohn
This tactic seems so obvious, but, unfortunately, it’s only used by my smartest business owner friends. It’s a recipe for doubling your sales–would you like that? How about doing it without spending any extra advertising money or getting even one new customer or client?
The vast majority of businesses in the world tend to invest most — if not all — of their time seeking out new ways to generate new sales via the acquisition of new customers.
They — incorrectly — assume their businesses can only grow and prosper as they add new, paying customers to their lists.
Only problem is, this can be very expensive.
Running ads which may or may not work, for example, is risky for even the best marketers in the game. Which is why, the key to quick and predictable new profits is not acquiring new customers … but servicing and developing the ones you already have.
Frankly, if you want to at least DOUBLE your sales — without adding a single new customer — then simply focus on superior customer service and repeatedly selling to your existing customer database regularly.
I know that sounds almost “too easy.”
But it’s one of the big “secrets” of marketers who rake in millions and millions of dollars per year. And, by the way, I’m not talking about selling them the SAME thing, but rather identifying other, similar products or services (even if they’re not your own), presenting them to your list in a non-intrusive way … and watching the sales continue.
You see, business insurance can replace most other assets, but the only insurance against loss of customers is exceptional service.
That’s the most profitable business “technique” you can learn.
Feel very free forward this article to a Newtown Square, PA business associate or client you know who could benefit from our assistance — or simply send them our way? While these particular articles usually relate to business strategy, as you know, we specialize in tax preparation and planning for Newtown Square, PA families and business owners. And we always make room for referrals from trusted sources like you.
Warmly (and until next week),
Stephen Venuti
610-353-0686
Stephen J. Venuti, CPA, MST, LLC
