Newtown Square, PA Business Accountant Discusses The New Marketing Rules For 2013

I wrote this for my Newtown Square, PA family tax preparation clients, but it’s perhaps even more pertinent to my Newtown Square, PA business clients and friends, so I’ll reiterate it here: October 15th is rapidly approaching (!), and if we filed an extension on your behalf back in April, we’ll need to have all of your paperwork in our hands in the next couple weeks in order to file the best return for you.

As I said — our clients call us magicians at times, but I’ll tell you: those are the clients who are prompt with their paperwork. 🙂

Which reminds me to also encourage you about THIS year’s taxes: while we can (and, often, do) do wonders with “after the fact” tax return information for Newtown Square, PA small business owners, the best work we can do for you is to help you get ahead of the upcoming filing season, and plan now for how to best position your income, assets, and other revenues for the most favorable tax positions possible.

But doing so requires your participation in our planning. So call us (610-353-0686) or send me an email, and let’s get you on our calendar for a tax planning appointment, shall we?

Now, perhaps it’s obvious (with what I wrote above) that while I write about business strategy to my Newtown Square, PA business owner clients, I also make an effort to keep in close touch with my family tax preparation clients.

And, as it happens, I get emails regularly from Newtown Square, PA families with thanks, compliments, etc. … sometimes of a personal nature.

Why is this the case, and what does it mean for you?

Newtown Square, PA Business Accountant Discusses The New Marketing Rules For 2013
“As I grow older, I pay less attention to what men say. I just watch what they do.” -Andrew Carnegie

In this age of instant, social communication and 24-7 news, the “new” secret of marketing your services is being authentic and real — being yourself.

When you get my emails or newsletters, see me on social media, or interact with me at a networking event, you get the “real me” … for better or worse. (I am known as a bit of a tax geek here in Newtown Square, PA.)

I don’t try to put on an act, or develop some persona to try to “sell” myself and my firm … I am who I am. Some don’t like that person, and they unsubscribe from my emails. Some love it, and become long-term clients and friends.

These days, there’s an effulgence of self-styled “guru’s” who make themselves out to be almost God-like entities — professional and flawless, insisting on the gospel-truth of their certitude.

That’s junk. We all make mistakes, fall short, and screw up from time to time. I find that it’s just as beneficial to learn from somebody’s mistakes as it is to see their successes.

In your marketing … *be yourself*. Let people see the humanity behind the persona. The more you do this, the more Newtown Square, PA clients you’ll attract, more people will glowingly refer you to their friends and family, and more sales will come your way.

Too many business owners and professionals stick to the script and seek to be “professional” in all communications with clients and prospects. Frankly, it’s a sure way to leave your clients and prospects bored into finding another provider.

But do the opposite — be plainspoken, cheerful and blunt, especially in written communication — and your clients will be fiercely loyal to your business, and to you, in previously-unheard-of numbers.

That’s how you stand out in the marketplace. The world doesn’t need “just another business owner” … it needs YOU.

I would ask that you forward this article to a business associate or client you know who could benefit from our assistance–or simply send them our way. While these particular articles relate to business strategy, as you know, we specialize in tax work and planning for families and business owners. And we always make room for referrals from trusted sources like you.

Warmly (and until next week),

Stephen Venuti

Newtown Square, PA Business Accountant Discusses The New Marketing Rules For 2013